Alacer Corp. was founded in 1972 with a focus on vitamin C, complimented by minerals and B vitamins. This vitamin C focus led the company to collaborate in its early days with global vitamin C experts, including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling. In 1978, Alacer Corp. introduced the Emergen-C® effervescent powdered drink mix as the “champagne of nutritional drinks”. Today, Alacer Corp. sells 10 flavors of the original Emergen-C formulation, five flavors of a complete Multi-Vitamin line in formulas for kids and adults, and two organically flavored and sweetened versions.
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