As of August 1st, 2000, Urban Juice and Soda Company Ltd. officially
changed its name to Jones
Soda Co ("JONES
"). The story of the company
began in 1987 when company founder and president, Peter van Stolk,
recognized the potential of emerging "alternative" products in the
Utilizing its experience and knowledge gained in the
distribution industry, Jones decided to create and distribute its own
brands. In 1995, JONES created two brands of its own: WAZU Natural
Spring water, launched in April 1995 and Jones Soda, launched with six
flavors in January 1996. Jones Soda has been recognized and awarded for
its unique packaging that features constantly changing labels that are
generated and submitted by its consumers. In 2000, Jones Soda Co.
launched its own version of an energy drink, named WhoopAss. The
following year, in 2001, Jones Soda Co. launched 6 flavors of Jones
Juice. See Jones Flavor Evolution for more information
Distribution of Jones Soda began with what
we call our "alternative distribution strategy." Jones Soda Co. placed
it own coolers, bearing their signature flames, in some truly unique
venues, such as skate, surf and snowboarding shops, tattoo and piercing
parlors, as well as in individual fashion stores and national retail
clothing and music stores. Following the execution of the alternative
distribution strategy, Jones began an up and down the street "attack"
of the marketplace; this time placing product in convenience and food
stores. Finally, the company began to achieve larger chain store
listings with companies such as Starbucks, Panera Bread, Barnes &
Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores,
Albertson's, and 7-Eleven stores.
To learn more about Jones Soda, please visit them at http://www.jonessoda.com.