Nature’s Best marketing strategy has been to build long lasting trade and consumer brand equity by marketing the highest quality Sports Nutrition products and pricing them so as to offer genuine consumer value. Ingredients, formulations, packaging and advertising are the result of the highest standards of quality control in the industry and provide Nature’s Best with a competitive advantage. Nature’s Best began operations in 1984 with Hal Katz leading the way as president. 25 years later Hal Katz is still the president and chief operating officer. His main objectives for 2009 is to successfully develop a European operation, build the core brands presence throughout the world and to develop Isopure Plus our newest Isopure product designed to meet the needs of anyone in need of a great tasting easy to drink protein drink.
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