Osem Ltd. is the leading exporter of kosher goods to the United States. Osem USA, its subsidiary (100% ownership) in the U.S. is considered to be the number one importer of food products from Israel, and runs a strong and well-organized marketing operation.
Osem has always believed in the importance of the Jewish market in the United States. The company recognized the great potential of its brands, unique products, their quality and their high levels of kashrut for this large and varied sector of the population. While most manufactures invested most of their efforts in trying to conquer the general markets and ignored the Jewish market, Osem never lost interest in this here and combined its efforts to penetrate both the Jewish and the general American markets. Based on this approach, and having realized that they cannot really succeed without a local presence, Osem decided in 1994 that it would set up an American subsidiary which was named Osem USA.
The result was soon felt. From 1994 to the present, Osem USA has increased its sales more than fourfold, and the annual growth rate continues at a high percentage every year.
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